The search for a pair of the coveted Yeezys is what led to the creation of India’s premier sneaker reselling platform, Crepdog Crew.

In 2019, when friends Anchit Kapil, Bharat Mehrotra and Shaurya Kumar wanted to cop Yeezys for their collection, their experience with Instagram resellers gave them an idea that saw a turnover of Rs 10 crore in just the past one year.

Crepdog Crew (@crepdogcrew) began its journey as an Instagram page selling 2-3 pairs a week and quickly gained the confidence of not just sneakerheads but also sneaker enthusiasts who were happy to pay for a service that guaranteed authenticity and timely delivery alongside variety.

In addition to sneakers, CDC also serves up looks. CDC Street on is the country’s only streetwear platform dedicated to showcasing the most exciting talent in the country.

In February 2022, CDC added a 6,000 square feet brick-and-mortar store CDC Experience that houses the biggest sneaker wall in India, the best Indian streetwear designers, a basketball court and even a café, Brisk.

Today, the website logs more than 2.5 lakh visitors every month who shop for everything from shoes to shirts to socks and even laces, making Crepdog Crew a one-stop shop for an urban fashion-forward audience.