F A R A K

Farak is an Urdu word, literally translating to unique or different. The brand began as an ode and admiration for the beauty of the past. Farak focuses upon reviving and recontextualizing Indian craftsmanship to establish it internationally. At Farak, every article is well-thought and holds a story dear to itself with artworks drawing an influence from ancient India, historical monuments, Indian mythology, and folk art blended with the westernised silhouettes.